At Plager Schack LLP, we understand that, under the law, companies must have trademarks for their ideas and products. Otherwise, competitors could infringe upon their ideas and draw off revenue and future business.
But what is a Trademark?
A trademark is a word, phrase, symbol, design, or a combination of all four, that identifies and distinguishes the source of the goods of one party from those of others. A Service Mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product. A subset of trademarks are Internet domain names, which may be, and should be, obtained for any business who has a presence on the World Wide Web.
Why Are They Important?
Trademarks are becoming more and more essential in today's market where many products exist for every market niche. Branding your name into the mind of the consumer is critical to expanding your market base. By filing a trademark filed in the United States Patent and Trademark Office you will be entitled to stepped-up protection and damages in case of infringement.
What Can My Business Do?
For important questions that need to be answered before filing for a trademark, fill out our trademark questionnaire. If you are also thinking of expanding your business beyond the United States, additional considerations must be discussed with counsel.
Call Plager Schack LLP today at (714) 698-0601. Our firm can help you with all of your legal trademark issues to ensure greater success and greater protection for your business.